Sell the Launch Factory

Time-Stamped Key Points

0:00 – Opening and Scott’s Launch Factory Update
The call opens with Scott sharing that he signed two people that day and has another call scheduled.

0:30 – Marketing and Early Wins
Gary notes that Scott has done a strong job marketing Launch Factory and getting people signed up, even before deeply delivering it.

1:00 – Mastermind Format
The call is framed as a mastermind, not a talking-head session.

1:21 – Les Checks In
Les shares that he is newer to the group and still working on landing his first client.

3:13 – Four Leads in One Day
Les says he picked up four leads and has been in active conversations throughout the day.

4:13 – Anne Repositioning Her Offer
Anne shares that she is regrouping, repositioning her offer, and redefining her ideal client profile.

4:40 – Targeting Serious Business Owners
Anne says she is moving toward more serious business owners after finding that some newer-stage owners can be flaky.

5:00 – Rick’s BNI Update
Rick shares that he completed a year in his BNI group and has picked up a couple of smaller clients.

5:20 – Launch Factory Opportunities in BNI
Rick says two BNI members may fit Launch Factory: one with a daycare and another with a detail shop.

6:00 – Existing Businesses and Launch Structure
Rick asks how Launch Factory might help businesses that have already started but still need structure.

6:30 – Scott Explains His Launch Factory Offer
Scott explains that he has been working on his version of Launch Factory for two or three weeks.

7:00 – Photography Sweet Spot
Scott says the key was identifying the ideal client for the photography program.

7:30 – Not Existing Photographers
Scott realized the best audience is not established photographers, but people who want to become photographers.

7:50 – Corporate America to Photography Business
The sweet spot is people who spent decades in corporate America, are ready to retire or transition, still need income, and always wanted to launch a photography business.

8:10 – Simple Outreach Script
Scott reaches out with a simple message asking if they have 10 minutes to see the Photography LaunchPad program.

8:40 – 12 Levels Over 90 Days
Scott walks prospects through the 12 levels or steps and explains that they will go through them together over 90 days.

9:00 – Pre-Jumpstart 12 Positioning
Launch Factory is framed as a pre-Jumpstart 12 program. Once the business is launched, the next step is Jumpstart 12.

9:20 – Anne Sees a Startup Opportunity
Anne says Launch Factory makes her rethink newer-stage owners, especially corporate people who want their own business.

9:50 – College Debt Alternative
Rick brings up the idea of positioning Launch Factory as an alternative to expensive college debt for young people.

10:49 – Tutoring Kit Coming
The tutoring kit is mentioned as one of the upcoming Launch Factory kits.

11:10 – Former Tutors as Prospects
Rick says he could reach out to former tutors and ask whether they want to own their own tutoring business instead of working for someone else.

11:47 – Scott’s Landing Page
Scott shares a landing page he quickly created for his Photography LaunchPad offer.

12:30 – Teaser Page Strategy
Scott explains that the landing page gives enough information to get someone to ask for more without explaining everything.

13:00 – Existing Video Proof
Scott uses videos from past photography clients as credibility assets.

13:30 – High-Ticket vs. Monthly Membership
Scott explains that he previously sold high-ticket coaching, but now sees Launch Factory as a recurring membership-style opportunity.

13:50 – $597/Month Model
Scott positions the program at around $597/month and wants to build volume.

14:19 – Founders Call Positioning
Scott uses Done-for-You Group Coaching on Mondays as a “Founders Call.”

14:35 – Wednesday Community Call
He adds his own Wednesday community call to review the Monday topic, answer questions, and build connection.

14:49 – Three Key Pieces
Gary summarizes Scott’s model: $597/month, Monday Done-for-You Group Coaching, and a Wednesday community call.

15:31 – Fit for Tutoring
Gary asks whether this model could work for tutoring, though pricing may need to be different.

15:49 – Rick’s Support Concern
Rick asks how much time coaches need to spend guiding clients through the Launch Factory portal.

16:55 – Client Support and Delivery Question
Rick clarifies that he wants to know whether clients mostly work through the portal on their own or require heavy coaching.

17:24 – Scott on Selling First
Scott says the system is still in beta, but he is focusing on selling it because the content is there.

18:08 – Listen to Check Writers
Scott says he plans to listen to paying clients and adjust based on what they need.

18:35 – Homework Before Coaching
The group discusses giving clients the homework first, then using the coaching call to answer questions rather than regurgitating the content.

19:14 – Client View Walkthrough
Gary shows what the Launch Factory client sees inside the portal.

19:35 – Rick’s Caution About Overpromising
Rick shares that in past businesses, he has sold things before fully understanding how to service them and wants to avoid repeating that mistake.

20:28 – Focused Team and Content Support
Scott points out that the Focused team has built strong content, and coaches can bring their own stories and experience to delivery.

21:19 – Understand Before You Sell
Rick explains that he wants to learn the platform enough to support clients properly and not look like he sold something he does not understand.

22:45 – Spend Time in the Portal
Gary recommends putting in a couple of hours, watching the videos, adding yourself as a contact, and going through the client side.

23:13 – What the Client Sees
Gary shows the client view: videos, steps on the left, progress on the right, launch steps, overview, mistakes to avoid, and notes.

24:02 – Stay One Week Ahead
Gary asks Scott whether he stays one week ahead of the clients for his Wednesday call.

24:19 – Review on Wednesday
Scott says clients are asked to review the content, but if they do not, he walks through an overview on the call.

24:34 – Monday Call Shows the Future
Scott says Monday group coaching helps clients hear bigger growth conversations and see what is coming next.

25:16 – Launch Clients May Not Have a Bottom Line Yet
Scott explains that many Launch Factory clients do not have a business yet, so they are not looking at a P&L.

25:51 – Legal and Financial Comes Later
Gary notes that the legal and financial foundation comes in step three after clarifying the business and identifying the service.

26:15 – Startup vs. Existing Business Lens
Rick realizes he had been looking at the program from the perspective of existing businesses, while Launch Factory is really designed for people excited to start.

26:43 – Photography as a Passion Business
Scott explains that many people have wanted to get into photography, learn photography, and build a real business around it.

27:07 – Status and Legitimacy
For some people, having a real photography business, real website, and real offer gives them status and identity.

27:07 – Pricing the Offer
Rick asks how Scott came up with the $597/month price point.

27:31 – $95 Downsell / Test Drive
Scott says he also has a $95 first-payment option to cover expenses and get the credit card on file.

27:57 – Auto-Pay Structure
Scott has links set up so the first payment is $95, then it automatically moves to $579 or $597.

28:15 – Evergreen vs. Three-Month Program
Scott explains that he is positioning the program as evergreen because some clients will want more support beyond the first 90 days.

29:00 – 80/20 Client Movement
Scott estimates that 20% may move into growth and PAS, while many may leave after the first three months.

29:28 – Launch to Growth to Exit
The group frames Launch Factory as the beginning of the arc: launch the business, grow with PAS, and eventually prepare for exit.

30:14 – 12 Steps / 12 Weeks
The program is discussed as a 12-step, 12-week, roughly 90-day process.

30:49 – One Vertical, One Avatar
Scott says it became much easier when he picked one vertical and one avatar.

31:00 – Speaking the Industry Language
Scott says he struggled trying to talk to every industry, but in photography he knows the stories, language, and proof.

31:28 – Everyone Has a Story
Scott reminds the group that everyone has done something valuable and can use those stories in their own niche.

32:01 – Keep the Program Simple
Scott says he is not planning to overload clients with every marketing kit right away. The goal is to keep them in one place and focused.

32:38 – Print the Binder
Scott prints his own binder and encourages clients to print their book and do what it takes.

33:18 – Elevate, Not Motivate
Scott says his goal is to elevate clients so they can create their own business.

34:08 – Training Is Contained Inside Launch Factory
Anne asks whether all the training is already contained inside the platform. The answer is yes.

34:24 – Coach as Accountability
The group discusses that the coach may primarily serve as accountability, guide, and support.

34:51 – Legal and Financial Caveat
Coaches are not accountants or lawyers, but the program helps clients know which questions to ask and what professionals may be needed.

35:22 – Weekly Pace Recommendation
Anne asks whether to run one area per week. The answer is that 12 weeks is the general idea, though coaches can build it however they want.

35:55 – Price Range Discussion
Gary says Karl has mentioned pricing in the $497 to $1,497/month range, depending on the offer and market.

36:27 – Incubator Use Case
Gary mentions using Launch Factory with a tech incubator, possibly at a lower price point.

37:02 – $4,500 Three-Month Frame
Rick says the conversation helped him see that a $1,500/month offer over three months could be framed as a $4,500 business setup program.

38:00 – Franchise or College Alternative
Rick connects the sales frame to two alternatives: paying for a franchise or taking on college debt.

38:39 – Parents and Grandparents as Buyers
Anne says parents or grandparents may see $4,500 as a no-brainer way to help someone start a business.

39:08 – High School After-School Program Idea
Rick suggests using Launch Factory with high school juniors and seniors as a summer business or after-school program.

39:35 – Alex Hormozi College Cost Reference
The group mentions Alex Hormozi’s content about the true cost of college as a possible supporting frame.

39:46 – Client View vs. Coach View
Gary clarifies that what they are looking at is the client view, and that coaches have additional training and resources.

40:19 – How Coaches Should Learn Launch Factory
Gary recommends going through the Launch Factory overview sections, kit library, and launch kits.

40:31 – What Is in a Launch Kit
The launch kit includes a welcome kit, business model, command center, coach playbook, launch guide, AI coach, pre-launch, launch lab, and graduation to Profit Acceleration.

41:30 – Franchise Comparison Training
The portal includes training on Launch Factory versus a traditional franchise.

42:14 – Business Model Selector
Gary shows a tool that helps someone identify what kind of business they may be a fit for based on budget and work preferences.

42:56 – Suggested Business Matches
The tool can suggest businesses like house cleaning, dog walking, bin cleaning, pooper scooper, or mobile detailing.

43:22 – Recommended Homework
Gary recommends going through the platform left to right to get familiar with the full flow.

44:25 – Schools and Career Counselors
Rick suggests public schools, counselors, and career advisors as potential channels for students considering post-graduation options.

45:00 – Grant Framing
Gary says coaches could position the program as $1,497 but apply a “grant” so it is only $97/month for three months.

45:44 – Website Page Question
Anne asks whether each coach has a Launch Factory webpage yet. Gary says not yet, but Scott built his own.

46:26 – AI Objection Question
Anne asks how to respond when prospects say they can do it themselves with AI.

47:23 – Business Owners Do Not Know AI Deeply
Gary explains that many local business owners may ask AI basic questions, but they do not know how to use it strategically.

48:43 – Many Business Owners Do Not Know QuickBooks
Gary says many business owners do not know how to use QuickBooks properly, much less build sophisticated AI workflows.

49:26 – Be Santa Claus, Not the Grinch
Gary says if someone wants to take the roadmap and try it themselves, that is okay. They may come back when they need help.

49:50 – Showing Up Creates Referrals
Gary shares that consistent attendance at a startup group led to someone being referred to him by others in the community.

51:12 – Test Client Question
Anne asks whether coaches can enroll a test client in Launch Factory. Gary says yes.

51:37 – Beta Clarification
Launch Factory is in beta because it has not been trained out to all coaches yet, but it is live and available.

51:57 – Beta Caveat
Phil adds that the tool is usable, but if something breaks, do not get angry.

52:09 – Exit Acceleration Preview
Gary briefly shows Exit Acceleration and explains that it is coming soon.

52:45 – Exit Is Longer-Term
Exit Acceleration is positioned as a longer program, likely one to two years, because exit readiness takes more work.

53:26 – Exit for Business Brokers
Rick says Exit Acceleration could be useful to show business brokers for clients they cannot currently help.

53:53 – Exit Beta Status
Gary says Exit is a little further behind Launch Factory but can be tested with the same beta caveat.

54:51 – Exit as a 12-Month Plan
Exit Acceleration can be organized into a 12-month plan depending on the company’s needs.

55:26 – So Much Coming From Focused
The group closes by noting that a lot of new tools are coming out quickly inside Focused.

55:45 – Closing
Gary signs off to go meet a referral for coffee.

Five Key Takeaways

• Launch Factory is live in beta and can already be sold, tested, and used with clients.
• The strongest Launch Factory positioning starts with a clear niche and avatar, such as corporate professionals who want to turn a passion into a business.
• Coaches can keep delivery simple by using the built-in portal, staying one week ahead, and offering group calls for accountability and questions.
• Launch Factory can be positioned as an alternative to franchises, college debt, or trying to figure out business startup alone.
• The natural arc is Launch Factory to Jumpstart 12/PAS to Exit Acceleration.

Notable Quotes

“Signed two people today.”

“You’ve got to make your own magic.”

“Start-up people, not photographers.”

“Who could need the help the most? Who can write the check?”

“I’m going to show you exactly each step that we need to take.”

“This is a pre-Jumpstart 12 program.”

“Just focus on selling it.”

“Listen to the check writers.”

“Stay one chapter ahead.”

“They don’t have a bottom line yet.”

“One vertical, one avatar.”

“I want to elevate them, not motivate them.”

“The coach may primarily serve as accountability.”

“You can go to college, buy a franchise, or pay $4,500 and get set up.”

“Be Santa Claus, not the Grinch.”

“If you blink, you’ll be behind.”

Action Steps from the Call

1. Request access to Launch Factory if you do not already have it.
2. Add yourself as a test client so you can see the client view.
3. Go through the Launch Factory overview sections.
4. Review the kit library.
5. Open a launch kit and study the welcome kit, business model, command center, coach playbook, launch guide, AI coach, pre-launch, launch lab, and graduation section.
6. Watch the client-facing videos.
7. Review what the client sees: steps, progress, launch videos, notes, and action items.
8. Pick one clear niche or vertical to start.
9. Define one specific avatar inside that niche.
10. Look for people who want to start a business, not only people already established in the industry.
11. Build a simple landing page for your Launch offer if needed.
12. Use the page as a teaser, not a full explanation.
13. Ask prospects for a short 10-minute conversation.
14. Show them the Launch program visually.
15. Explain the 12 steps or 12 levels.
16. Position the process as roughly 90 days.
17. Keep the delivery simple.
18. Use Done-for-You Group Coaching as a support layer if it fits your model.
19. Consider adding your own weekly community call for questions and accountability.
20. Stay one week ahead of clients in the Launch material.
21. Give clients homework before calls.
22. Use calls to answer questions and review the most important issues.
23. Do not overload clients with every marketing kit too early.
24. Print your own binder or launch guide if that helps you learn the material.
25. Encourage clients to print their guide if that helps them take action.
26. Consider pricing around $497 to $1,497/month depending on the market, support, and offer.
27. Consider a $95 or $97 first-payment option to reduce friction.
28. Set up auto-pay so the client moves into the regular monthly payment automatically.
29. Frame a three-month Launch offer as a clear business setup program.
30. Use college debt or franchise fees as comparison points when appropriate.
31. Explore parent, grandparent, school, counselor, or career advisor channels for younger startup audiences.
32. Use the business model selector to help prospects identify a good-fit business.
33. Be clear that you are not an attorney or accountant.
34. Help clients know what questions to ask legal and financial professionals.
35. If someone says they can use AI themselves, let them try if needed.
36. Keep showing up in community groups because referrals can come from consistency.
37. Use Launch Factory with test clients while remembering it is still in beta.
38. Start learning Exit Acceleration as the next piece in the Start-Grow-Exit path.

Resources & Tools Mentioned

• Advanced Strategy Mastermind
• Launch Factory
• Photography LaunchPad
• Family Photography Kit
• Jumpstart 12
• Profit Acceleration Software / PAS
• Done-for-You Group Coaching
• Monday Group Coaching
• Wednesday Community Call
• Founders Call
• FBS
• GoDaddy
• Launch Landing Page
• Facebook Ads
• BNI
• Daycare Kit
• Mobile Detailing Kit
• Tutoring Kit
• Service-Based Business Kit
• Coach Playbook
• Launch Guide
• AI Coach
• Pre-Launch
• Launch Lab
• Business Model Selector
• Traditional Franchise Comparison
• Franchise Alternative
• College Debt Alternative
• High School Career Counselors
• Tech Incubator
• Legal and Financial Foundation
• QuickBooks
• AI
• Alex Hormozi
• Exit Acceleration Software
• Business Brokers
• 12-Month Exit Plan
• Key Person Risk
• Process Documentation
• Revenue Predictability