Workshop Wins, Flyer Fixes & Filling the Room

Key Points:

1. Social Media Momentum (00:00:34) – Coaches report increased engagement and leads from consistent LinkedIn posting and DM campaigns.
2. Big Wins with Large Clients (00:01:22) – Rob shares landing a major client via Alignable and structuring high-value, performance-based contracts.
3. Workshop Attendance Challenges (00:06:16) – Joe and others discuss low show-up rates for both in-person and online workshops, despite broad outreach.
4. Best Times & Formats for Events (00:08:08) – Group debates ideal days, times, and whether to target specific industries for better attendance.
5. Flyer & Reminder Analysis (00:12:16) – Coaches review real workshop flyers and reminder letters, emphasizing simplicity, curiosity, and clear value.
6. Focus on One Strategy (00:13:05) – Advice to spotlight a single, actionable strategy per workshop to avoid overwhelm and boost conversions.
7. Show-Up Sequences & Personal Touch (00:15:13) – Importance of reminder emails, texts, and even phone calls to increase attendance.
8. Educational, Not Salesy (00:51:02) – Flyers and workshops should be positioned as educational, with no hard selling, to build trust.
9. Leveraging Alignable & Slide Broadcast (00:45:44) – Success stories using Alignable events and voicemail drops to book more calls.
10. Pain Points & Messaging (00:34:42) – Use the four core business pain points (profitability, leads, people, process) to focus event messaging and attract the right audience.

Key Takeaways:

• Keep Flyers Simple: Focus on one clear benefit and a strong call to action.

• Reminders Matter: Use multi-channel reminders (email, text, calls) to boost show-up rates.

• Spotlight One Strategy: Go deep on a single actionable topic per workshop for better engagement.

• Educational First: Position events as learning opportunities, not sales pitches.

Notable Quotes:

• “A confused mind does nothing.”

• “Come to my workshop. I’m going to show you how to add $100,000 of profit to your bottom line in 45 minutes.”

• “Flyers and workshops should be educational, not salesy.”

Action Steps from the Call:

1. Revise your workshop flyer to focus on a single, compelling benefit and clear next step.
2. Implement a multi-step reminder sequence (email, text, phone) for all registrants.
3. Test different event times and formats based on your target industry’s schedule.
4. Use LinkedIn and Alignable for personal outreach and follow-up after events.
5. Gather and use attendee feedback to refine your messaging and event structure.

Resources & Tools Mentioned:

• Profit Acceleration Workshop: Core group event for lead generation and client conversion.

• Canva Flyer Templates: For creating visually effective, concise event flyers.

• Alignable & LinkedIn: Platforms for outreach, event promotion, and booking calls.

• Slide Broadcast: Tool for sending voicemail drops to prospects.

• Eventbrite & Custom RSVP Systems: For managing registrations and confirmations.