Use DAS to Create Growth

Time-Stamped Key Points

0:00 – Opening With Zoe Fairfax
The call opens with Zoe Fairfax co-hosting and taking the lead for most of the session.

0:19 – Pricing and Client Quality
The group starts with the idea that cheaper pricing often attracts more difficult clients who need more support and complain more.

0:40 – Low-Priced Clients as Learning Opportunities
Even though cheaper clients can be frustrating, they can also build the coach’s skill and resilience.

1:13 – Zoe on Pricing and Energy
Zoe agrees and says she was talking with someone that morning about energy, client fit, and pricing.

1:33 – Five-Minute Spidey Sense
Zoe explains that she often knows within the first five minutes whether someone will be good to work with or very needy.

2:03 – High-Maintenance Client Example
Zoe shares that she has a needy client who calls her constantly and probably needs to be charged more.

2:40 – Side Business Clients
A participant shares that some clients still have jobs and are building businesses on the side, so he gives them limited time and assignments instead of full one-on-one pricing.

3:43 – Scott’s Video Mentioned
The group compliments Scott on a video he posted and his new background.

4:18 – Phone to Profits Program
Scott says he is working on a “Phone to Profits” style program and recording himself to improve his delivery.

4:42 – Watching Yourself Improve
Scott explains that recording himself has helped him notice how he speaks, looks at the camera, and shows up on calls.

5:20 – Mark Joins Late
Mark joins after dealing with personal errands and putting a turkey in the oven.

6:25 – Adam’s Boundary Suggestion
Adam suggests that for clients who call too often, the coach can require them to schedule time two days out or email questions instead.

7:18 – Zoe on Overavailability
Zoe admits part of the issue is that she has been too available and sometimes cradles clients too much.

9:23 – Hot Topics Suggested
Zoe suggests possible topics for the call, including closing deals and ghosting.

9:57 – Scott’s Coffee Shop Prospecting
Scott shares that he goes around coffee shops, picks up business cards, and calls the business owners.

10:02 – Bookkeeper Coffee Chat
Scott met with a bookkeeper who has 16 clients and had a strong conversation.

10:21 – Demonstrate What You Do
When the bookkeeper asked what he does, Scott opened his laptop and demonstrated the process.

10:44 – First Coach Who Made It Clear
The bookkeeper said Scott was the first coach who clearly explained exactly what he does.

10:54 – “I Build Businesses”
Scott corrected the language from coach to builder, saying he builds businesses and installs operating systems.

11:16 – Structuring the Referral Relationship
Scott asks how to make the relationship more accountable so they actually refer clients to each other.

11:42 – Referral Partner vs. JV Partner
Zoe clarifies that simply referring people back and forth is a referral partner relationship, not a true joint venture.

12:10 – Bookkeepers as Better Referral Sources
Zoe says bookkeepers can sometimes be better than accountants because accountants are often very busy and heads down.

12:45 – Challenges With Accountants
Zoe shares that even when accountants have her clients, getting them to do workshops can be difficult.

13:25 – Shared Coffee Shop Connection
Zoe points out that Scott’s business-card approach gives him a simple common thread: they both go to the same coffee shop.

13:48 – Adam’s Veteran Business Owner Strategy
Adam explains that he is a veteran and created a separate webpage for veteran business owners.

14:18 – Veteran Landing Page
The page includes a short video and explains the benefits of understanding modern marketing.

14:40 – Free PAS Analysis for Veterans
Adam offers veterans a Profit Acceleration Software analysis that he normally charges $997 for.

15:34 – PAS Updates Mentioned
Zoe notes that the PAS has many new updates and can feel overwhelming.

16:22 – Simulator Workshop Training
Zoe points Adam toward the Get Your First Client training, especially the recent call about using the simulator for workshops.

16:47 – Closing With the Simulator
Zoe shares that one coach closes clients with the simulator and uses PAS during onboarding.

17:10 – Simulator as Best Friend
Zoe encourages coaches to use the simulator heavily, especially through the Get Your First Clients area.

17:43 – Watch the Short Videos
She recommends watching the quick videos and then getting with an advisor for role play.

18:46 – Advanced Strategy Call Explained
Zoe explains that this call is more of an advanced open-room discussion for topics like closing and strategy.

19:39 – Scott’s Weekly Webinar Idea
Scott says he wants to run a weekly webinar and has talked with support about the tools available.

20:06 – Photography Niche and Identity
Scott explains that his strongest position is helping photographers build businesses.

20:41 – Webinar Noise and Niche Strength
He notes that there is a lot of noise in any industry, so he feels stronger focusing on photographers where he has authority.

21:14 – Identity Is Common Challenge
Zoe says many coaches struggle with identity, especially when changing how they are known in the market.

22:04 – Zoe’s Own Identity Shift
Zoe shares that she was known as the go-to-market and revenue operations person for years and has had to shift her own positioning.

22:32 – Segment by Business Stage
Instead of only niching by industry, Zoe thinks about business size and stage: small businesses, very small businesses, larger businesses, PAS, and Digital Acceleration.

23:07 – Scaling and Growing Properly
Zoe describes her broader identity shift toward helping businesses scale and grow properly.

23:38 – Chamber Workshops
Zoe shares that she has secured monthly workshops with her local chamber, even though those businesses are smaller than her usual clients.

24:04 – Creating Your Own Meetup or Event
Zoe encourages Scott to create his own meetup or event around photography.

24:34 – Drive People Into Your Ecosystem
She recommends using landing pages, Eventbrite, LinkedIn, and FBS to capture sign-ups and keep people in the ecosystem.

25:02 – Confirmations and Nurture
Once people sign up through the ecosystem, they can receive confirmations, follow-up, and nurture campaigns.

25:39 – Create Custom Lessons
Zoe explains that coaches can create or clone custom lessons and workshops around their niche.

26:21 – Clone and Reuse Content
Scott confirms he has cloned some of the content already.

26:35 – Photography Business Made Simple
Scott explains that he is building lead generation around photography-specific language and groups.

27:40 – Identity Is Often in Your Head
Zoe says people change all the time, and most audiences will not notice the identity shift as much as the coach thinks.

28:50 – Webinar and Workshop Validation
Scott asks whether webinars are still worthwhile, and Zoe says Meetup and Eventbrite can be helpful tools to drive attendance.

29:24 – Alignable Mentioned
Zoe says Alignable can also be useful for networking and promoting events if coaches choose the right rooms.

30:10 – Substack Question
Scott asks about Substack, and Zoe says she has considered it because of SEO and searchable topics.

31:34 – ICP List Workshop Idea
Zoe mentions that a future Workshop Wednesday may cover building ICP lists.

31:54 – SEO and AEO Results
Scott shares that he has been deep diving into SEO, AEO, GoDaddy, AI, and content.

32:03 – Photography Leads From Google
After launching updates, Scott received three photography business leads, all saying they found him on Google.

32:15 – T-Mobile Store Event Lead
One lead involved 200 events for T-Mobile stores needing photography using phones.

33:05 – Photos in a Minute Website
Scott shares that his Photos in a Minute website is hosted on GoDaddy and has benefited from AI and content tools.

33:36 – Keyword Consistency Matters
Zoe points out that keyword and content consistency matters, even when coaches get busy.

34:36 – Blogs and Content Marketing
Zoe stresses that blog content is important and can be created directly through the FBS suite.

35:06 – Three Blogs a Week
Zoe says that creating three blog articles a week can drive results.

35:36 – Claude Booking Story
Zoe shares a story about someone using Claude to find and book the best fishing charter and hotel, leading to her husband’s charter business being chosen.

36:28 – Content Drives AI Discovery
The story illustrates how content and distribution can help AI tools find and recommend a business.

36:51 – YouTube Views Without Subscribers
Scott shares that he can get tens of thousands of views on YouTube clips even with a small subscriber count.

37:43 – SEO Value of YouTube
Zoe says she does not care much about subscribers for her charter business because each YouTube video is SEO searchable.

38:30 – AI Reads Website Content
Zoe explains that AI now reads content on websites to understand what the business does.

39:14 – Use AI Dojo for Articles
She says coaches can use the AI Dojo to create articles and post them through FBS, as long as the content is not generic garbage.

40:11 – Digital Acceleration Software Question
Zoe asks whether Scott has explored the Digital Acceleration Software.

40:43 – DAS as a Business Growth Tool
Zoe says she has been living in DAS with her clients and recommends coaches go through it for their own business.

42:50 – DAS Categories Shown
Zoe shares parts of DAS, including website optimization, email marketing, contact plan, SEO keywords, advertising, social media, video marketing, metrics, KPI, popups, list building, and offers.

43:24 – Real Client Example
Zoe shows how a client’s digital acceleration work includes popups, video marketing, offers, copy, keywords, and the immersion equation.

44:00 – GoDaddy Website Build
One client site was built on GoDaddy to save money while still improving functionality and conversion.

44:25 – DAS as a Blueprint
If a client has an internal website person, DAS can provide the blueprint for the website and digital marketing work.

45:17 – DAS Revenue Example
Zoe shares an example of a client around $800K where DAS supported a new revenue stream and JV partner work.

45:53 – Bots and Conversions
Zoe explains that Go HighLevel or website bots can help convert leads and that one client closed three clients from inquiries.

46:39 – DAS Training Question
Zoe notes that there may not be enough obvious DAS training and discusses where it might be found.

48:23 – DAS as Consulting Work
Scott asks whether this becomes more consulting than coaching, and Zoe explains that strategy and implementation can be packaged differently.

48:54 – $7K Buildout Example
For one client, Zoe charged $7,000 for the website and digital buildout.

49:16 – $1K Monthly Content and Maintenance
Zoe also charges $1,000 per month for ongoing content and maintenance.

49:44 – Pulling Client Back Into PAS 40
Zoe says she is bringing one client back into PAS 40 for JV, partnerships, and other strategic work they missed.

50:21 – Vera the Validator Mentioned
A participant asks whether Scott has run Photos in a Minute through Vera the Validator.

51:26 – City Pages for SEO
Scott explains that he added 32 city pages to improve SEO and AEO around major markets.

52:25 – Hiring Page as Lead Source
Scott added a hiring page because people applying for photography jobs may also want to start their own photography business.

53:05 – Digital Acceleration as Website Blueprint
The group discusses how DAS can guide a client’s website builder or internal marketing person.

54:17 – High-Ticket Website Opportunity
Zoe says this can become a high-ticket item, especially when replacing a weak marketing vendor.

55:12 – Fast Build With the Right Tools
Zoe says that with the Dojo and the right tools, a website buildout can be done quickly once the coach knows the process.

55:46 – Monthly Content Retainer
Zoe recommends charging for ongoing content because clients usually will not keep it up themselves.

56:31 – Most Local Businesses Need This
Zoe says almost every plumber, baker, and candlestick maker needs better digital presence and website strategy.

57:00 – DAS Like PAS for Digital
DAS works similarly to PAS, but the strategies and tasks are focused on digital acceleration.

57:31 – PAS Into DAS
Once a client has gone through PAS and reaches digital marketing, DAS becomes a natural next step.

58:07 – JV Partner for Website Builds
A participant asks how to structure a relationship with a website builder in Phoenix.

58:34 – Possible JV Split
Zoe suggests that if the coach provides strategy and the website builder implements, they could split project revenue, such as 40/60 depending on the arrangement.

59:22 – Closing
The call wraps with thanks and the group agreeing that the DAS discussion was valuable.

Five Key Takeaways

• Low pricing often brings high-maintenance clients, so coaches need to price according to the support required.
• Referral partners and JV partners are not the same. A referral partner sends leads. A JV partner has a structured offer and shared execution.
• The simulator is a strong sales tool because it lets prospects quickly understand what the coach does without getting overwhelmed.
• Webinars, meetups, workshops, and niche events work best when they bring people into your ecosystem, not just onto a random registration page.
• Digital Acceleration Software can become a major revenue stream through website strategy, SEO, AEO, content, offers, popups, bots, and ongoing digital implementation.

Notable Quotes

“The cheaper your price is, the worse your clients get.”

“Great muscle building exercise.”

“I know in the first five minutes.”

“I should increase the price.”

“I need to learn to not cradle my clients so much.”

“People buy from people.”

“You were the first coach that ever told me exactly what you do.”

“I build businesses for people.”

“That’s not a JV partner. That’s a referral partner.”

“The simulator’s your best friend.”

“Drive them to my webpage, sign up.”

“Now they’re in my ecosystem.”

“Content, content, content.”

“Each video is SEO searchable.”

“Google is the main driver of all SEO.”

“This one’s the money maker.”

“DAS as a PAS.”

“Once you get somebody through PAS and you get to digital marketing last, what’s the natural next step? The DAS.”

Action Steps from the Call

1. Review whether any current clients are underpriced for the support they require.
2. Set communication boundaries with high-maintenance clients.
3. Use scheduled calls or email instead of allowing constant interruptions.
4. Consider raising prices for clients who require more support.
5. Record yourself on video to improve your delivery.
6. Review your camera presence, eye contact, and speaking style.
7. Pick up business cards in local coffee shops or community spaces.
8. Call those businesses and create a simple common thread.
9. Demonstrate what you do instead of only explaining it.
10. Use the simulator to show your process clearly.
11. Clarify whether someone is a referral partner or a JV partner.
12. Build structure and accountability into referral relationships.
13. Consider bookkeepers as referral partners.
14. Create niche landing pages when you have a strong target market.
15. Use webinars or weekly events if they fit your positioning.
16. Drive registrations back to your own FBS page or website.
17. Capture registrants inside your ecosystem.
18. Send confirmations, reminders, and follow-up nurture.
19. Create or clone workshop lessons for specific audiences.
20. Use Meetup, Eventbrite, LinkedIn, and Alignable to promote events.
21. Consider Substack or blog content when SEO/searchability matters.
22. Build ICP lists for specific campaigns.
23. Add strong blog content to your website consistently.
24. Repurpose content into posts, articles, videos, and website pages.
25. Use YouTube videos as SEO assets.
26. Add city-specific pages when your service has geographic demand.
27. Add a hiring page if job seekers could also become prospects.
28. Use AI Dojo to help create better articles and content.
29. Run your own business through DAS.
30. Review website optimization, email marketing, SEO, advertising, social, video, KPIs, popups, list building, and offers.
31. Use DAS to create a blueprint for the client’s website or internal marketing team.
32. Price website and digital buildouts as high-ticket implementation.
33. Add a monthly content or maintenance retainer.
34. Use bots and popups to improve website conversion.
35. Bring clients back into PAS 40 when deeper strategy is needed.
36. Use DAS as the next step after PAS when digital marketing becomes the focus.
37. Build JV relationships with website builders or implementation partners when you do not want to do the build yourself.

Resources & Tools Mentioned

• Advanced Strategy Mastermind
• Zoe Fairfax
• Profit Acceleration Software / PAS
• PAS 40
• Simulator
• Get Your First Clients
• Get Your First Client Thursday Call
• Digital Acceleration Software / DAS
• FBS / Focused Business Suite
• Business Cards
• Coffee Shops
• Referral Partner
• JV Partner
• Bookkeeper Referral Partner
• Accountants
• Phone to Profits
• Webinars
• Meetup
• Eventbrite
• LinkedIn
• Alignable
• Substack
• Facebook Group
• Landing Pages
• FBS Suite
• Email Confirmations
• Nurture Campaigns
• Workshop Lessons
• Group Coaching Templates
• ICP Lists
• SEO
• AEO
• GoDaddy
• AI Tools
• Claude
• YouTube
• Blog Content
• Google Business Profile
• AI Dojo
• Vera the Validator
• Website Optimization
• Email Marketing
• Contact Plan
• SEO Keywords
• Advertising
• Social Media
• Video Marketing
• Metrics
• KPI
• Popups
• List Building
• Offers
• Immersion Equation
• Go HighLevel Bot
• Website Bot
• City Pages
• Hiring Page
• Photos in a Minute
• RKC Website
• Phoenix Website Builder